UI & UX
Kaboodle App
Goal
In our Booking flow, we need to enhance the visual design for the web platform. Specifically, we should focus on selecting the Printworks London venue and improving both the home page and the initial ticketing phase.
Ideas & Enhancement
Restructure data format
Improve look & feel for Venue and Event Details page
Display information that’s relevant to the user to proceed to booking
Embed AV from past events
Display Artists performing at a Venue/Event
Empathy Map
Task Flow
User Flow
User Stories
Wireframe
Prototype
The Result
The improved ticketing flow, enhanced Home page, and revamped Event details page offered an intuitive refresh to the older layout. Events were now sorted by artist, with the addition of videos and pictures from past performances. This allowed users to get a feel for the artist and decide if they were interested in attending.
The redesigned Event details page now included three tabs: Details, Line-up of Artists, and Accommodations. The Accommodations tab proved to be the most helpful, as it allowed users to plan their stay near the venue, reducing the number of clicks needed and minimizing commute times. Overall, these improvements significantly impacted user interaction with the platform, leading to a rise in ticket sales and benefiting the client.
reubendongre
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